We think that fixing your finances or investments should not be very different to fixing your laptop. It’s technical but not hard so it is something that you could do yourselves if that was your world. However, many people would no more fix their own computer than they would manage their own portfolio. Yoke exists for those people, but instead of charging like investment managers based on the value of your assets, we charge like IT consultants based on the time we think it will take. We always work to a fixed quote too. We think transparent charges in a notoriously opaque industry are essential to build long term, trusted relationships.